We were contacted by the event & marketing agency Montdor to help design and develop a cigarette pack designer campaign site for King’s – a brand owned by British American Tobacco Company.

The campaign ran for 2 months targeted at King’s resellers on the Danish market. Besides designing and building the “My Pack Designer”, we also did a custom backend to keep track and score of the submitted designs from resellers participating in the competition.

The campaign is now over and has been taken offline.

The success of the campaign has made British American Tobacco Company consider running the same campaign on other brands.